Rudyard Kipling once said “I keep six honest serving-men (They taught me all I knew); Their names are What and Why and When And How and Where and Who.”. Nothing ever captured the essence of design process better than the terms of “what and why and how and where and who”. As a designer my creative responsibility is to present all six words through my own work. As a result, The emphasis of design processes is on why I choose a certain aspect of a design as well as what I do as a designer and how, through thorough methodologies of testing and criticism, to ensure my own choices are clearly thought through and effective as a design.
Throughout this module I feel I have explored uncertain avenues of which I have never experienced such as the importance of mapping and the underrated use of lines within design. One of the fundamental components in graphic communication is line. Line is utilised to include style, improve perception, make structures, and separation space by being a fringe around other plan components or divider between them. This was explored during the workshop of organic lines and straight lines. At the point when utilised alone, they can be rules, down rules or pioneers to enable discrete, to sort out, or underline content. Lines can likewise be utilised alone or in mix with other visual communication components to set states of mind, make surfaces, characterise shapes, and construct designs.
There are a number of design principles that I found to be very resourceful when exploring mapping. By definition, negative space is the space encompassing the point of convergence/s of a plan. It's a component of aesthetic synthesis used to make or underline the principle protest's frame or outline. Negative space also gives the viewer’s eye a “place to rest” within the composition. It allows the viewer to take in the visuals without being bombarded with information.
On maps, elements such as oceans and lakes are represented as negative space.
In conclusion, with my final outcome I feel as if I have successfully shown a consistent trend of progression and research that contributes into explaining into my final outcome. As I chose to base my work on mainly the maps and mapping workshop with aspects of the organic lines workshop.Since the main brief was to have a personal connection with the final outcome, I linked the final piece to my love for basketball. I created six A3 separate designs which outlined the emotions and mentality of myself during a basketball scrimmage. Showing an array of different emotions such as anxiety and calmness to pressure and toxic masculinity. These designs had a mixture of techniques used to create them from styles of established designers such as Andy Warhol, Piet Mondarian and Roy Lichestien. With lines I created from the organic line workshop which portrayed the emotion of each A3 page. Overall, the six A3’s will connect as a story of emotions during a basketball game.
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