The Loop individuals have been extremely motivated this week, as we have been discussing about the potential outcomes of logos and shading frameworks which would best speak to the structure of our design studio. We wanted to target a young demographic that being either young in age or young in experience of business. I sketched some ideas of my own below.
After much consideration and thought the final logo was refined and became this.
The team in the end decided to incorporated the colours of bright pink and black that feature in our logo to create our visual identity. The Pink carrying connotations of a delicate colour that is associated with being happy and content. Whereas Black carried connotations of power, elegance and formality.
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